About Scent Marketing for Health

Scent is one of the Geurmarketing voor de gezondheid powerful senses, triggering memories and emotion. It’s why a perfume or cologne may remind you of your grandmother, or why the scent of fresh flowers evokes positive feelings. Businesses have discovered that using fragrance in their stores and offices can help customers build a connection with the brand, making them feel more comfortable, and increasing the chances of a sale. It’s called scent marketing, and it can be used in a variety of industries, from hospitality to healthcare.

Smell is a highly effective way to market your business, and it’s easy to do. In fact, studies have shown that customers who are exposed to a signature scent spend more time in the store than those who don’t. That’s why more and more hotels, wellness centres and shops are using scenting as a strategic tool to attract and retain customers.

Innovative Scent Marketing Ideas for Modern Businesses

Scent marketing isn’t just about spraying a pleasant smell throughout the building; it’s about choosing fragrances that are consistent with your business goals and branding. For example, aromas of lavender, basil and citrus are calming; rosemary, thyme and peppermint are invigorating; while licorice, ginger and rose promote happiness and positivity.