Social Media Services For RestaurantsSocial Media Services For Restaurants
Managing Social Italiani can be challenging for restaurants, especially when they are busy serving guests and running their business. That’s why Discover Maestro, a marketing agency that specializes in Italian food and culture, is offering social media automation services to help local restaurant owners keep their accounts active.
This article focuses on social media in Italy, highlighting how important it is for a company’s brand and image to maintain an active online presence in this highly connected country. It also outlines some of the key elements that should be considered when creating an Italian social media strategy.
The Italian Advantage: How Social Media Services Can Boost Your Brand
In addition to being a popular gateway for news, social networks are an excellent tool for promoting products and services. In fact, according to a recent report by Audiweb, nearly 80% of Italians log on to one or more of the major platforms at least once per week.
Facebook is still a favorite amongst the older generation of Italian internet users (people between the ages of 57 and 64). But much younger Gen Z, who were born in the era of instant messaging apps, have moved on to other networks, including Instagram and WhatsApp.
Instagram has a huge user base in Italy, with over 27 million accounts – making it an essential part of any Italian social media strategy. Alternatively, you can opt for Snapchat, which has a predominantly female audience. Telegram is another alternative, and is a great choice for companies that offer a subscription-based product as it allows for incognito conversions. Twitter, meanwhile, has a slightly more male-skewing audience, but is nevertheless worth considering when developing an Italian social media strategy.
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